Three Simone resources — subject lines, clear results, and unconscious influence — unified into one place you can actually use. Built for strike-phase writing, not shelf storage.
Your subject lines from last year weren't better. But they got bigger open rates. The only difference was your energy. You became more of 'yourself,' and that got people opening emails.
— Simone's marketing manager, reviewing 2 years of dataWhen your words, actions, and inner state match — people's nervous systems relax. They can't say why. It's wired in. You feel safe to them.
Trust is built before a sale. Marketing isn't a pitch — it's a relationship accumulating over time. Consistency does more than cleverness.
"Spiritual surgery with a map." Nobody else says that. Your weird, precise, alive phrases are the signal that you're real. Keep them. Always.
Most people think: perfect marketing → they buy. The real sequence has four steps, and each one is a prerequisite for the next. Skip one and nothing works — no matter how good the copy.
Before you write a word. When you're fully aligned, there's nothing to distort or hide. Your body will tell you if something is off — listen to it.
When people sense your congruence, they relax. They start to trust and feel invested. This is built through showing up consistently, sharing honestly, and making people feel seen.
Rapport gets them paying attention. Now your words start planting seeds. New neural pathways form. Their sense of what's possible starts to shift.
New perspective → new action. This is where they book, buy, RSVP, reply. All marketing ultimately aims here. But it can only land if the three steps before it were already done.
Shame makes people reach lower, withdraw from help, and impair their working memory — they literally can't remember your marketing when they feel bad. Oxytocin does the opposite: safety, bonding, trust. Your job is to spritz it everywhere.
Write to the specific people you serve. What do you love and admire about them that they don't see in themselves?
"Hey, it's okay if you..." — Name the thing people beat themselves up for. Give it permission to exist.
Tell a story that disproves a myth people have about you. What do they assume you've mastered? Show them the human version.
Name the unsaid thing. The taboo. The thing everyone's doing/thinking but won't say out loud. Make it a thing.
At the level of brain activity, scientists found there's little difference between what's "real" and what's "imagined." When you tell a story vividly, their brain experiences it. Stories trigger oxytocin, create rapport, and are one of the strongest drivers of changed behavior.
Tell us who you are — passions, quirks, how you became this. Creates the person they're connecting with.
A transformation you witnessed or lived. The brain loves contrast — before and dramatically after.
Challenge, error, lesson, triumph. The shape of every story that humans have told around fires for thousands of years.
Never present the "before" as less-than or shameful. The person in the before state was just as worthy. Paint possibility without using contrast as a weapon. Acknowledge, don't shame.
Most people only use one or two of these angles, writing the same result the same way until they run out of ideas. Know all four and you have 20+ different ways to talk about your work. Never get stuck again.
Name what they don't want anymore. The "before" state. "You are here, and it sucks. I will get you out."
Explain the "how" in a way that intrigues — without giving everything away. Your unique methodology is the bridge.
The short-term "after" picture. The specific, bold carrot. Speak to your best client's result — not the average one.
What becomes possible 5, 10, 30 years from now — in seemingly unrelated areas of life — because they made this change today.
"Sexy" isn't gratuitous. It means people actually pay attention. If the results you offer are life-changing and you know how to talk about it so it sounds life-changing, that means people care. Engagement is mission-critical — no engagement, no transformation.
These are entry points, not outlines. Pick one. Write for 10 minutes without stopping. Don't evaluate while writing. The goal is to get something alive on the page — you can organize it after.
| If you need to... | Go to | Use this |
|---|---|---|
| Write a social post that builds trust | Blanket Fort (§2) | Pick one of the 4 blankets. Write 10 min. Post. |
| Write an email campaign from scratch | Results Clarity (§4) + Subject Lines (§6) | Map each email to one of the 4 result angles. Subject line from the matching pattern. |
| Make your offer copy more compelling | Sexification (§5) | Run your result statement through all 5 formulas. Pick the 2 that hit hardest. |
| Start writing when you're stuck | Writing Sparks (§7) | Grab any opener. Write without stopping. Edit after. |
| Figure out why engagement isn't converting | 4 Steps (§1) | Diagnose which step is missing. Rapport? Expansion? Motivation? |
| Write a story for email or IG | Movie Night (§3) | Pick one of 3 movie types. Add one narrative tool. That's the whole task. |
| Check if something feels "off" before posting | Congruence (§0 + §1) | Does your body relax or tighten when you read it back? Trust that. |